January 27th, 2012Remy Email design, Email marketing
Roxy is a retail brand specifically for women who are into surfing and skiing. Their email campaign designs are often well crafted, and the email below is a good example:
The bright pictures and overall clean layout help in this email to get attention and have potential buyers shop directly. On the top of the email, a lot of header room is reserved for the snippet ‘Shop Swim + Meet Kelia Moniz’: the forward to a friend and view online options below that finish off the header. It does not include an unsubscribe on top (don’t worry, it’s at the bottom below the social icons but I’ve cut it off in this screenshot), but that’s ok. Depending on their audience, Roxy is probably not expecting a lot of unsubscribes and/or complaints.
Altogether this is a nice email which makes people long for spring and summer, not these cold times of winter. In this case it’s my email marketing design winner of the week.
Related Posts:
Tags: email design, retail, roxy
January 25th, 2012Remy Email clients, Email marketing
Recently Google’s CEO Larry Page shared some milestones during the company’s 2011 earnings conference call. One of the most interesting numbers shared was that the Gmail webservice now has 350 million users. This is a big jump from the 260 million people that were using Gmail back in October 2011, just 3 months ago.
The most recent number of Hotmail users is from March 2010 which sits at 369 million users, expectations are that that number has grown since then, but not by much.
A quote from Larry Page during the earnings call:
From the start, Gmail had security, accessibility–you can get all your email from anywhere, on any device–and insane storage made it a winner with consumers, business and education. From an internal beta project eight years ago, I’m proud to tell you today that Gmail now has more than 350M active users–and it’s growing rapidly!
Despite the Hotmail team working hard to roll out new features, the march of Gmail to become the number one webmail service worldwide in terms of total number of users seems unstoppable.
The exact reasons for Gmail’s fast growth are not known, but my guess is that both the introduction of Google+ (now at 90 million users) and a maturing webmail audience has been helping a lot.
Related Posts:
Tags: gmail, hotmail
January 12th, 2012Remy Mobile
2011 has been a fine year on the mobile devices front. The mobile email audience has grown by almost 20 million users during the three-month average period ending November 2011, notes comScore. The main takeaway of the report is that 2 out of 5 mobile users in the U.S. used email, and a whopping 78% of smartphone owners use email on a regular basis.
Both frequency and total usage has been increasing, as the following graphic shows:
The portion of mobile email users accessing email almost every day represents 64%: quite a big chunk of the total number of mobile email users, which is now at nearly 90 million users. The aforementioned growth of nearly 20 million is a jump of 28%.
Just for checks, the comScore post of almost a year ago indeed noted 70 million users in the 3 month period ending November 2010. Growth is down from 36% to 28% in the past period, but still quite significant.
Tags: comscore, email usage, mobile email
January 11th, 2012Remy Email news
In a bid to improve the inbox experience Return Path acquires OtherInbox, an Austin based US company. Here’s the official email from Matt Blumberg, the CEO of Return Path with the announcement:
A quote from the press release:
In addition, OtherInbox will enhance Return Path’s Sender Score reputation scoring system, which is widely used by companies to make better blocking and filtering decisions. Data from OtherInbox will also be used as part of Return Path’s Certification program, to enhance the reputation measurement for Certified mailers and to help enforce compliance for participants in ensuring and identifying email that is truly wanted by consumers.
Return Path is well known in the world of email marketing as a deliverability services company: OtherInbox may not ring a bell straightaway. OtherInbox offers a service to manage your email in a smart way, having separate groups of email for statements, invites and shipping notices for instance.
Even though Return Path acquires OtherInbox, the company will remain independent, keeping all its employees and its current CEO Joshua Baer.
A quote from Matt Blumberg on the acquisition:
“We are delighted to have the OtherInbox team members join the Return Path family in our common goal of making email work better and end messaging abuse,” said Matt Blumberg, CEO of Return Path. “By leveraging our core strengths in developing cutting edge technology, providing insight into consumer email preferences and global best practices, our respective teams will continue to deliver value to consumers, marketers, ISPs and mailbox providers that ensure meaningful email communications.”
The full press release is available here.
Related Posts:
Tags: deliverability, otherinbox, return path
