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Hangouts now available in Gmail, se...

Hangouts in Gmail is rolling out as optional choice for Gmail users now. You can switch from chat to Hangouts, and it will give you a consistent way a...

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Google Analytics Guide: a periodic ...

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types i...

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Silverpop Email Insights launched: ...

With email read on more different devices than ever, Silverpop Email Insights has been launched. The tool is powered by Litmus. It is meant to give an...

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Yahoo acquires Tumblr for $1.1 Bill...

The BBC has posted the news that Yahoo acquires Tumblr for $1.1 Billion. The Yahoo board of directors has given the green light for the deal. The a...

Email Marketing News

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Email marketing still trumps social media, big time

After the holidays, it has become clear that email marketing is still winning big for online retailers compared to social media. Email is ou...

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PlayStation Store email: Transformers, brilliant images off design

Once in a while, an email arrives in the inbox which already looks good without the images even load...

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Interview with GetResponse CEO Simon Grabowski

It's been a while since we've done interviews, but we're picking it up again! This time with Simon Grabowski, the CEO of GetResponse, an ema...

Email Clients

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New Yahoo! Mail app launched for iPad and Android tablets

Yahoo! has launched the new Yahoo! Mail app for iPad and Android tablets. In a blog post on their corporate blog, Lee Parry, the senior dire...

Email Marketing Insight

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The best email marketing you’ll ever do

The best email marketing you'll ever do is helping people. When people think of email marketing, they think of promotions. Sale offers, spec...

Hangouts now available in Gmail, seamless experience

Hangouts in Gmail is rolling out as optional choice for Gmail users now. You can switch from chat to Hangouts, and it will give you a consistent way across Google services to communicate in real-time with others.

For example, you can start one of your Gmail Hangouts on your phone, and resume in the Gmail interface later when you’re ready for it.

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Here’s a video of Hangouts, titled: Conversations that last, with the people you love

In Gmail, when you click ‘try it out’ next to the chatlist, you can switch to Hangouts. Profile photos will be shown by order of most recent conversation. Hangouts becomes available in the following ways:

Gmail, Google+, Android phones and tablets, iPhone, iPad and iPod Touch and as a Windows, Mac or Linux desktop application using the Chrome extension.

More info can be found on the Google Support pages regarding Gmail Hangouts here.

A quote from the recent Google+ update regarding the new Google+, Stream and Hangouts:

Consider: 190 million people are now active in the Google+ stream, and 390 million are active across Google (+1’ing apps in Google Play, making video calls in Gmail, sharing videos from YouTube…). It’s a community of artists and astronauts and computer scientists and quilters — and it’s awesome. But we’ve only just begun.

On using many different devices:

These days people increasingly move between devices. So to build software that builds real relationships, you need a simple and beautiful experience across mobile and desktop. We’ve worked hard to make our phone and tablet apps intimate and immersive — today we’re just improving them further and adapting their design for the web, including:

  • A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation.

  • Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.

  • Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few.

See the Google+ announcement here.

Source: the Gmail blog

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Google Analytics Guide: a periodic table

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types involved are product, metrics, reports and features.

For those of you who have already been using the service for a while, this Google Analytics guide will be a nice wake up call. You might not use all features, metrics or reports that are available. With that, you could miss out on valuable data from visitors or clients on your website. If you have had the opportunity to use Google Analytics Premium, you should already be able to get the most out of it. However, a fresh reminder of things never hurts, right?

Also, any conversion measuring / boosting features like advanced segments, attribution modeling as well as content experiments will help in making data work for you. Next to that, the new Universal Analytics will broaden your horizon. It will help in tracking beyond your regular website, as well as defining custom dimensions and metrics.

Here’s the table:

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The Google Analytics guide is very useful for those of you who already use the tracking service, but don’t yet use it to its fullest potential. The full Google Analytics guide contains a description below the periodic table of every aspect. Things like bounce rate, intelligence events and demographics are described.

The printable PDF is definitely recommended as a download and printout: just in case you were forgetting something setting up your new Google Analytics account, or simply want to learn about more aspects of Google Analytics. Once you understand its true power, Google Analytics will deliver all the necessary key performance indicators in the metrics department. After all, you want your website to be succesful of course. Why not use the tools available to the fullest, so you can make sure you squeeze every little bit of useful information out of the data availble.

Again, here’s the link to the guide.

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Silverpop Email Insights launched: analytics, testing and preferred device customization

With email read on more different devices than ever, Silverpop Email Insights has been launched. The tool is powered by Litmus. It is meant to give an idea of which email clients and devices email subscribers are using. A total of 30 email clients across several platforms are supported (see below).

Next to that, Silverpop Email Insights allows for having a ‘preffered device’ per email subscriber, to make sure the email you send out is formatted correctly for their device. Also, it’s not just about the email being formatted: it’s possible to send targeted content based on a subscriber’s preffered device. The new Email Insights tool is part of Silverpop’s Emerging Apps suite. These apps are meant to improve on the functionality of Silverpop Engage: its marketing automation platform.

Lastly but not leastly, the tool will show how an email looks per selected device: this gives you the option to optimize the formatting of the email for correct display on the device. Responsive design and code are expected come into play here, with media queries helping to adjust content for different screen resolutions. This saves you making many different emails for many devices.

Ultimately this will give marketers the chance to increase conversion from email marketing by getting their message across to subscribers as best as possible.

An example of device performance overview in Silverpop Email Insights:

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Supported email clients and devices are:

Mobile Devices

Android 2.3 & 4.0
iPhone 3GS iOS 5
iPhone 4S iOS 6
iPad 2 iOS 6
BlackBerry Text & HTML
Symbian S60
Windows Phone 7.5
Windows Mobile 6.5
Email Clients

AOL Mail *
Apple Mail 4
Apple Mail 5
Apple Mail 6
Gmail *
Hotmail *
Lotus Notes 8.5
Lotus Notes 8
Lotus Notes 7
Lotus Notes 6.5
Outlook 2013
Outlook 2011 for Mac
Outlook 2010
Outlook 2007
Outlook 2003
Outlook 2002/XP
Outlook 2000
Outlook.com *
Thunderbird
Yahoo! *

Read more about the tool on the Silverpop Email Insights product page here.

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Yahoo acquires Tumblr for $1.1 Billion

yahoo_acquires_tumblr_emailblog_euThe BBC has posted the news that Yahoo acquires Tumblr for $1.1 Billion.

The Yahoo board of directors has given the green light for the deal. The acquisition is the biggest one (in financial terms) since Marissa Mayer took office as Yahoo CEO in July 2012. The acquisition involving $1.1 Billion is at a higher price than Tumblr’s corporate value, which is about $800 Million.

Since its reinvention, Yahoo has had trouble attracting younger audiences. The amount of active users and traffic that social platforms like Facebook, YouTube and Twitter have is something Yahoo is pursuing as well. The fact that Yahoo acquires Tumblr is a big step towards getting into the social platforms, with an emphasis on younger audiences.

The number of accounts and active users on Tumblr is impressive. Currently the total number of blogs is at 108.6 Million (we have an account there too), according to the Tumblr about page. The number of posts is at 50.9 Billion, while the number of employees is at 175.

Its recent promotion of its mobile apps will only increase Tumblr’s presence on mobile platforms. Even though Tumblr is growing, it’s had trouble making money. It has said no to advertising in the past, except for a limited rollout of adverts launched in April 2012. Total revenue for Tumblr in 2012 was $13 Million. This is a big contrast to its acquisition price of $1.1 Billion. Only time will tell whether it’s worth the price Yahoo paid.

NewsCorp bought social platform MySpace back in 2005 for $580 Million, but later in 2011 sold it for $35 Million to Specific Media. The new MySpace owners (which include Justin Timberlake) are now trying to make it a music centric social platform.

Source for Yahoo acquires Tumblr for $1.1 Billion: BBC

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Tumblr email marketing ep.2: smartphone apps promotion

We are reviewing a Tumblr email marketing campaign for the second time here. The first time back in January, we reviewed a very simple campaign.

This time, it’s all about smartphone apps promotion. In the email below, Tumblr puts total focus on their apps. The apps involved are for iPhone and iPad, Android and Windows Phone platforms.

Subject line: Get Tumblr for your smartphone.‏

Notice how apps are not mentioned in the subject line, and the subject line is very short and to the point.

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What you don’t see in the image above is that the links themselves are totally text. Onlt the icons and smartphone images below are graphics. The icons are nice hat-tips to the various platforms.

Just like their previously discussed email, this one breathes simpleness. It is for that reason that it is so strong. A simple headline and subtext. The download links and two images. What more is needed to persuade people? Nothing in this case.

Tumblr email marketing could be called simple, but then again: why would you make something like promoting the use of Tumblr complicated? The platform is simple, and it’s this basic form that makes it attractive. It’s just the same as with Twitter. Some people don’t like Twitter, but others do: they are attracked by its directness, need to be brief and wide reach.