Spring is here, and Easter is almost here as well: are your email campaigns ready? This time in the email marketing news: avoiding the use of no-reply addresses (I wholeheartedly agree), Litmus now includes Android testing and will Facebook destroy email (I believe not). Have a look:
Bronto: new whitepaper e-book called ‘Roadmap To Deploying Integrated Marketing Across The Customer Lifecycle‘
Email designs / webmail clients / browsers
Gmail: Fixing the little things
Campaign Monitor blog: Appstrakt by Cowboys and Indians
Email design review: Change of Address Email – Best Practice (IP Warming Campaigns)
Deliverability / (anti) spam / security
Deliverability.com: Why you should not use ‘firstname.lastname@example.org’
Bronto: CAN-SPAM vs best practices
Magill Report: Epsilon Breach Brings out the Stupid
Slate: Does Pfizer (the Viagra company) have special spam filters?
Marketingweek: It’s not just security email marketers need to worry about
Other email marketing news and posts
Social media vs email vs …
iMediaconnection: Golden rules of social media (video)
Technorati: Will Facebook destroy email
Socialemailmarketing.eu: Identifying and Engaging Influencers Where Social Media and Email Integrate
Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.
To conclude with a video, here’s a great one called ‘The Break Up’ about a consumer vs advertiser. Enjoy!