It seems as US federal government is really pushing forward on taking down botnets. After Rustock it’s now Coreflood being taken out of business. Also on deliverability: dead email addresses becoming spam traps by Benchmarkemail. Lastly the ClickZ article on risk vs reward of ESPs is definitely worth a read.
Email designs / webmail clients / browsers
Deliverability / (anti) spam / security
Benchmarkemail: How your dead email addresses get turned into spam traps
Deliverability: Email Mythology Part II: Gods of Deliverability
Cauce: An updated list of breached companies (over a 100 now)
Word to the wise: another botnet taken down (Coreflood)
DMA email blog: Upwardly mobile, email for the mobile consumer
Other email marketing news and posts
iMediaconnection: why email marketing deserves more respect by Simms Jenkins
iMediaconnection: Why your subject line is more important than you think (I said the same thing on Monday as well)
eConsultancy: how to use Google Analytics to find the best time to send your emails
Famous inboxes: Count Dracula (humor) by Mark Brownlow
Email marketing reports: When expert knowledge hurts your email marketing: 5 examples
ClickZ: Risk vs reward of ESPs
Social media vs email vs …
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For this weeks video, it’s time to dive into what social media actually is: people seem to have many varying concepts about that. Enjoy!