Email news: mobile messaging, GMail ads, geolocations, zombie email addresses

According to a new research study by ReturnPath, email is on the move shifting no less than 16% of its usage to mobile. Have a look:

Email designs / webmail clients / browsers

New York Times: GMail to allow images, but no animation, in ads

Deliverability / (anti) spam / security / law

ReturnPath: How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do
iMediaConnection: Don’t spam me: Targeting tips for successful email marketing
Spamtips: DNSBL safety report
Wordtothewise: separating out zombie addresses (it would be nice)

Mobile

ReturnPath: Email on the Move: The Future of Mobile Messaging
TechCrunch: 14% Of Groupon/LivingSocial Subscribers Respond To Push Notifications

Other email marketing news and posts

ClickZ: New metrics that matter by Ryan Deutsch
ClickZ: Creating Effective – and Profitable – Birthday Emails by Jeanne Jennings
ReturnPath: It’s 2011, do you know where your email is being read? (report)
BenchmarkEmail: 6 types of content for your email
MediaPost: Dear [Email Marketer First Name], Hold Your Breath by Kara Trivunovic

Social media vs email vs …

Futurelabs: 72% of Companies Ignore the Influence of Email on Social Media

 

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