(Update December 12th: see bottom screenshot for news)
Expanding Google Adwords services beyond the regular ads, the service is now running tests with Honda that includes a direct email subscription option (prefilled apparently if you’re a logged in Gmail user) in the search results. Here’s an example:
This in-ad subscription option allows companies to capture an email address opt-in without the person subscribing even visiting the corporate website. A Privacy link is placed next to the ‘Subscribe to newsletter’ option to allow people to view what will happen with their data.
Thanks to Brian Pasch for posting this on the Google+ network. A quote from his update there:
I want to thank Mario Murgado Jr. from Brickell Honda for sharing this latest update to Adwords formatting which he came across today.
The ad, automatically populated Mario’s gmail address in the form shown in the green box below. If he clicked the “Subscribe to Newsletter” button, his email would be sent to the advertiser.
Being in testing mode, would you as a company invest in this type of Adwords when it becomes available to all to see how many email addresses you could get signed up? Looking at this new development from the ‘other side’: would you as an end user fill in your email address in a Google Adwords ad? Let us know in the comments or respond through the various social networks.
Update December 12th:
One big ESP, Constant Contact, is now testing the direct email subscription too in Google Adwords:
Credits to Scott Hardigree for capturing that!
I would not have expected this to be picked up by ‘the big guys’ so fast – but apparently they’re already testing this themselves. If Google has given Constant Contact access, it won’t be long before ESP clients will be able to tune in on this too.
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Now @ConstantContact is testing Google’s direct email subscription in search results: http://ow.ly/i/nlfY
Most tweeted story: Google tests direct email subscription in search results http://t.co/43rxHbfx #emailmarketing
Goed te zien dat ze er mee doorgaan!!!
“Google tests direct email subscription in search results http://t.co/JgcG0Xzt #emailmarketing
I like the idea, but unless the ad is really closely targeted I would imagine the opt-in rate wouldn’t be that good …
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I like the idea it makes your ad dollars work harder for you. Only time will tell if it is effective as an acquisition tool. I think it will make us think differently about our ad buys. I see it this way another touch point that seems to be unobtrusive is a win for marketers.
Google & #Email marketing have a love – hate relationship but now the big G says if u can’t beat them down – join them http://t.co/4y5HzlZv
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smart —> Google tests direct email subscription in search results with Honda http://t.co/KSBDgVZn
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Google tests direct email subscription in search results with Honda: http://t.co/x3uSie5E via @NIDMTraining
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Google never stops. It is always innovating. Fantastic.
Regards
Diogo
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Google #Adwords teste les extensions “Newsletter” : http://t.co/K4HJSH5x
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Very interesting… Google tests direct email subscription in search results with Honda http://t.co/SHTKFxmt
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Most read/commented 2011: Google tests direct email subscription in search results with Honda http://t.co/l2qTZVVS #emailmarketing
Google tests direct email subscription in search results: http://t.co/h0Z1LUUC
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Google tests direct email subscription in search results with Honda http://t.co/EwswLfVm
Google tests direct email subscription in search results with Honda http://t.co/iIt7hrUy
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Google tests direct email subscription in search results with Honda http://t.co/zZZgsQ0q
Google Ad Words… evolving action from click through to acquisition… email acquisition in this case – http://t.co/qJeGZrvg
Google tests direct email subscription in search results with Honda: http://t.co/oUBVaa9A
Google tests direct email subscription in search results with Honda http://t.co/0Ljrc6w8
Google tests direct email subscription in search results with Honda http://t.co/mLmfXCPf @gregoryadam2
Great!! > Google tests direct email subscription in search results with Honda http://t.co/qsTaO2fM
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I haven’t seen this yet, it is in some way interesting but lately Google is trying many things out.