(Update December 12th: see bottom screenshot for news)
Expanding Google Adwords services beyond the regular ads, the service is now running tests with Honda that includes a direct email subscription option (prefilled apparently if you’re a logged in Gmail user) in the search results. Here’s an example:
This in-ad subscription option allows companies to capture an email address opt-in without the person subscribing even visiting the corporate website. A Privacy link is placed next to the ‘Subscribe to newsletter’ option to allow people to view what will happen with their data.
Thanks to Brian Pasch for posting this on the Google+ network. A quote from his update there:
I want to thank Mario Murgado Jr. from Brickell Honda for sharing this latest update to Adwords formatting which he came across today.
The ad, automatically populated Mario’s gmail address in the form shown in the green box below. If he clicked the “Subscribe to Newsletter” button, his email would be sent to the advertiser.
Being in testing mode, would you as a company invest in this type of Adwords when it becomes available to all to see how many email addresses you could get signed up? Looking at this new development from the ‘other side’: would you as an end user fill in your email address in a Google Adwords ad? Let us know in the comments or respond through the various social networks.
Update December 12th:
One big ESP, Constant Contact, is now testing the direct email subscription too in Google Adwords:
Credits to Scott Hardigree for capturing that!
I would not have expected this to be picked up by ‘the big guys’ so fast – but apparently they’re already testing this themselves. If Google has given Constant Contact access, it won’t be long before ESP clients will be able to tune in on this too.
Related Posts:
[...] (Via Emailblog.eu) [...]
[...] – an interesting test from Google. The emailblog.eu reports that Google is testing direct email subscriptions within search results for Google Adwords. [...]
Now @ConstantContact is testing Google’s direct email subscription in search results: http://ow.ly/i/nlfY
Most tweeted story: Google tests direct email subscription in search results http://t.co/43rxHbfx #emailmarketing
Goed te zien dat ze er mee doorgaan!!!
“Google tests direct email subscription in search results http://t.co/JgcG0Xzt #emailmarketing
I like the idea, but unless the ad is really closely targeted I would imagine the opt-in rate wouldn’t be that good …
[...] is geared toward year-end efforts and 2012 plans. But I am intrigued by the revelation that Google is testing email subscriptions within its paid search results. And it looks like the company is starting with [...]
I like the idea it makes your ad dollars work harder for you. Only time will tell if it is effective as an acquisition tool. I think it will make us think differently about our ad buys. I see it this way another touch point that seems to be unobtrusive is a win for marketers.
Google & #Email marketing have a love – hate relationship but now the big G says if u can’t beat them down – join them http://t.co/4y5HzlZv
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads [...]
[...] assuming)” slot with a given searcher’s Google email address during a search.Emailblog pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
smart —> Google tests direct email subscription in search results with Honda http://t.co/KSBDgVZn
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] אפשרות לאינטרקציה גדולה יותר עם המפרסם.אתר EmailBlog, שחשף את התכונה החדשה מספר כי גוגל מתנסה בה במהלך החודש האחרון, על מנת לקחת [...]
Google tests direct email subscription in search results with Honda: http://t.co/x3uSie5E via @NIDMTraining
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
Google never stops. It is always innovating. Fantastic.
Regards
Diogo
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
Google #Adwords teste les extensions “Newsletter” : http://t.co/K4HJSH5x
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
Very interesting… Google tests direct email subscription in search results with Honda http://t.co/SHTKFxmt
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
[...] Emailblog pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t see), and it seems like those offerings have expanded to results for email marketing services AWeber and Constant Contact (ads which I can see). Clicking on the “Privacy” button next to the subscription button lets you know that your email will be sent to the advertiser — In case that wasn’t clear(?). [...]
Most read/commented 2011: Google tests direct email subscription in search results with Honda http://t.co/l2qTZVVS #emailmarketing
Google tests direct email subscription in search results: http://t.co/h0Z1LUUC
[...] is contrast an ad section that would concede consumers to opt in to email newsletters within a ad, according to [...]
Google tests direct email subscription in search results with Honda http://t.co/EwswLfVm
Google tests direct email subscription in search results with Honda http://t.co/iIt7hrUy
[...] serwisu emailblog.eu przyłapali Google na testowanie dziwnego okna jakie pokazało się w reklamach Adwords firmy [...]
[...] option in their ads. The first report of this new ad format surfaced a few weeks ago when the Emailblog reported about an experimental email subscription feature being tested by Google in partnership [...]
[...] option in their ads. The first report of this new ad format surfaced a few weeks ago when the Emailblog reported about an experimental email subscription feature being tested by Google in partnership [...]
[...] testet derzeit laut TechCrunch und WebProNews ein neues AdWords-Format, um damit E-Mail-Adressen zu generieren. Es handelt sich um AdWords, bei [...]
[...] die E-Mail-Adresse durch den Subscribe-Button an den Anzeigenkunden übermittelt wird. Laut dem Emailblog wird das neue Format derzeit bereits mit Honda [...]
[...] dem Emailblog wird das neue Format derzeit bereits mit Honda [...]
[...] option in their ads. The first report of this new ad format surfaced a few weeks ago when the Emailblog reported about an experimental email subscription feature being tested by Google in partnership [...]
[...] option in their ads. The first report of this new ad format surfaced a few weeks ago when the Emailblog reported about an experimental email subscription feature being tested by Google in partnership [...]
[...] pointed out earlier this month that the ads were running with automaker Honda (ads which I still can’t [...]
Google tests direct email subscription in search results with Honda http://t.co/zZZgsQ0q
Google Ad Words… evolving action from click through to acquisition… email acquisition in this case – http://t.co/qJeGZrvg
Google tests direct email subscription in search results with Honda: http://t.co/oUBVaa9A
Google tests direct email subscription in search results with Honda http://t.co/0Ljrc6w8
Google tests direct email subscription in search results with Honda http://t.co/mLmfXCPf @gregoryadam2
Great!! > Google tests direct email subscription in search results with Honda http://t.co/qsTaO2fM
[...] fonctionnalité en test chez nos confrères outre-atlantique et relayée par les blogs consacrés à l’e-mailing, l’inscription à une newsletter directement dans l’annonce Premium AdWords ! Comme on [...]
I haven’t seen this yet, it is in some way interesting but lately Google is trying many things out.