Roxy is a retail brand specifically for women who are into surfing and skiing. Their email campaign designs are often well crafted, and the email below is a good example:
The bright pictures and overall clean layout help in this email to get attention and have potential buyers shop directly.
Recently Google’s CEO Larry Page shared some milestones during the company’s 2011 earnings conference call. One of the most interesting numbers shared was that the Gmail webservice now has 350 million users. This is a big jump from the 260 million people that were using Gmail back in October 2011, just 3 months ago.
The most recent number of Hotmail users is from March 2010 which sits at 369 million users, expectations are that that number has grown since then, but not by much.
A quote from Larry Page during the earnings call:
2011 has been a fine year on the mobile devices front. The mobile email audience has grown by almost 20 million users during the three-month average period ending November 2011, notes comScore. The main takeaway of the report is that 2 out of 5 mobile users in the U.S. used email, and a whopping 78% of smartphone owners use email on a regular basis.
Both frequency and total usage has been increasing, as the following graphic shows:
In a bid to improve the inbox experience Return Path acquires OtherInbox, an Austin based US company. Here’s the official email from Matt Blumberg, the CEO of Return Path with the announcement:
A quote from the press release:
I saw this on the news yesterday and thought it deserved an article here. The company called Telegram.nl started out in the nineties, taking over the telegram business of KPN (big Dutch telco) in 2001 and here’s the news they have acquired a Swiss telex company. The company is called SwissTelex, and with the acquisition Telegram.nl now holds one third of the international telex market. I didn’t even know there was still a telex market! Let alone one could make money with it.
Apparently, there are quite some businesses that depend heavily on telexes, or even require them to operate in a normal fashion. (more…)
I’ve been sorting through many New Year’s email campaigns, and so far two trends are (expectedly) visible: telling subscribers that everything is X percent off or part of a clear-out sale after the expensive holidays, or trying to tie in with people’s New Year’s resolutions on living a better life. One company that did something different is one that makes cases for devices: see the Otterbox thank you email below.
Otterbox uses the closing of 2011 and start of 2012 as an opportunity not to try to sell something, but to thank those who are part of their business. (more…)