I’ve been sorting through many New Year’s email campaigns, and so far two trends are (expectedly) visible: telling subscribers that everything is X percent off or part of a clear-out sale after the expensive holidays, or trying to tie in with people’s New Year’s resolutions on living a better life. One company that did something different is one that makes cases for devices: see the Otterbox thank you email below.

Otterbox uses the closing of 2011 and start of 2012 as an opportunity not to try to sell something, but to thank those who are part of their business. (more…)