The MarketingSherpa Email Summit 2012 edition was held last week in Las Vegas and boy, did they have a blast. I wasn’t there myself, but by keeping track of all the livetweets on Twitter with hashtags #sherpaemail and #emailsummit I’ve been able to create a new Email Summit takeaways post.
Just like the event takeaways post from last year I’ll be grouping the takeaways and sort them on topic alphabetically for your convenience.
Here they are:
Automation / Campaign management
Rachael Darmanin: Automated emails that are extremely personal is the ultimate combination.
Jim Ducharme: “When done right, content is the greatest sales tool in the world.”
Greg Hyer: The rights of a content marketer are much greater than he who produces no content.
Ryan Amirault: Use your content and push them down the funnel.
Justine Jordan: Money talks. Developing content about costs (even in general terms) can drive a ton of traffic from keyword searches.
Three Deep Email: Content is the most important thing in marketing. It must be done right.
Daniel Burstein: “Use conversational tone and reference past actions taken”.
Martin Lieberman: The job of a headline is to get you to read the first paragraph. Not to close the sale.
Martin Lieberman: “Conversion is a process, not an event, and it starts early on.”
Ashley Aboud: Find the correlation to who buys and who doesnt. Know your tipping point focus marketing on it.
Ashley Abboud: Spend marketing money on those that spend money on you.