Archive for: March 2012

Mashable: Email is more popular than social media, study shows

Mar. 30 Email Marketing, Social media 1 comment

Here’s something us email marketers have known for a while, but now has properly been studied: email is more popular than social media despite all the buzz, a study reported on by Mashable notes.

Actual email usage varies a lot per country. 94% of people in Hungary use email, while less than half the people having access to internet in Saudi Arabia use email.

Social media usage is high however in certain countries: Argentina, Russia and South-Africa see about 75% of its internet users use social media. USA is at 61% for social media usage. Read more

ExactTarget IPO: raising $161.5 million selling 8.5 million shares

Mar. 29 Email Marketing Comments Off

ExactTarget, one of the biggest USA-based email service providers, sold its 8.5 million shares at $19 dollars each last week, raising $161.5 million in the process. expected prices were between $15 and $17. The ExactTarget IPO was announced earlier in 2009, but was postponed due to market conditions.

A quote from the Reuters news item:

ExactTarget’s revenue grew 55 percent in 2011 to $207.5 million. Its net loss, however, widened to $35.4 million from $12.1 million. The company had originally filed for an IPO in 2009 but pulled the offering due to market conditions. ExactTarget is hoping to ride the coattails of other recent software-as-a-service (SaaS) IPOs.

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Mailchimp introduces ReplyTo, handles auto-replies for you

Mar. 28 Email Marketing Comments Off

The team over at MailChimp introduces ReplyTo: an app to handle auto-replies which land by the thousands in the inbox linked to your newsletter reply-to address.

The service is free to all, regardless of whether you’re a MailChimp client or not. The way the service works is that it analyzes all the replies that come in, and forwards those that fit certain rules that have been set up. The other replies like standard out-of-office replies will sit in the inbox where everything lands. Read more

Email marketing design winner: Case-Mate’s Brights collection

Mar. 23 Email Marketing Design Comments Off

Case-Mate is a company that provides cases and cover stuff for your beloved smartphones and tablets: they have a lot of products for everyone’s taste. The Brights collection has been promoted with the very colorful email shown below:

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