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	<title>Emailblog.eu - Email marketing blog</title>
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	<link>http://emailblog.eu</link>
	<description>Email marketing news, email marketing designs, trends and email marketing insight</description>
	<lastBuildDate>Thu, 17 May 2012 20:18:32 +0000</lastBuildDate>
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		<title>Email as primary marketing channel, not a last resort</title>
		<link>http://emailblog.eu/2012/05/16/email-as-primary-marketing-channel-not-a-last-resort/</link>
		<comments>http://emailblog.eu/2012/05/16/email-as-primary-marketing-channel-not-a-last-resort/#comments</comments>
		<pubDate>Wed, 16 May 2012 06:10:32 +0000</pubDate>
		<dc:creator>Remy</dc:creator>
				<category><![CDATA[Email Marketing Insight]]></category>
		<category><![CDATA[campaign management]]></category>
		<category><![CDATA[list management]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://emailblog.eu/?p=4426</guid>
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Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing well, and they&#8217;d only need email marketing if things would turn ugly for them. How strange is that? There are several reasons email is fantastic as a marketing channel compared … <a href="http://emailblog.eu/2012/05/16/email-as-primary-marketing-channel-not-a-last-resort/"> Continue reading <span class="meta-nav">&#8594; </span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Email marketing design winner: Anthropologie uses reading directions</title>
		<link>http://emailblog.eu/2012/05/11/email-marketing-design-winner-anthropologie-uses-reading-directions/</link>
		<comments>http://emailblog.eu/2012/05/11/email-marketing-design-winner-anthropologie-uses-reading-directions/#comments</comments>
		<pubDate>Fri, 11 May 2012 06:00:21 +0000</pubDate>
		<dc:creator>Remy</dc:creator>
				<category><![CDATA[Email Marketing Design]]></category>
		<category><![CDATA[anthropologie]]></category>
		<category><![CDATA[cta]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[reading directions]]></category>

		<guid isPermaLink="false">http://emailblog.eu/?p=5486</guid>
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It&#8217;s been a while since we&#8217;ve covered using reading directions in email marketing: the last one was from GAP in a winter email late 2010. However, we discovered a new one: in this case it&#8217;s from Anthropologie. A bit more subtle, but still quite nicely done. The reading direction is … <a href="http://emailblog.eu/2012/05/11/email-marketing-design-winner-anthropologie-uses-reading-directions/"> Continue reading <span class="meta-nav">&#8594; </span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fusion Marketing Experience event: speakers group photo</title>
		<link>http://emailblog.eu/2012/05/04/fusion-marketing-experience-event-speakers-group-photo/</link>
		<comments>http://emailblog.eu/2012/05/04/fusion-marketing-experience-event-speakers-group-photo/#comments</comments>
		<pubDate>Fri, 04 May 2012 21:00:08 +0000</pubDate>
		<dc:creator>Remy</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fusion marketing experience]]></category>

		<guid isPermaLink="false">http://emailblog.eu/?p=5478</guid>
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As the other post of day 2 cannot be updated anymore (but is still available here to read), I&#8217;m posting the group shot here separately. Names below the picture Tnx all for a great time! Click the image for a larger version. I hope you&#8217;ll enjoy your gift from J-P, … <a href="http://emailblog.eu/2012/05/04/fusion-marketing-experience-event-speakers-group-photo/"> Continue reading <span class="meta-nav">&#8594; </span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Event report: Fusion Marketing Experience 2012 Antwerp – Day 2</title>
		<link>http://emailblog.eu/2012/05/04/event-report-fusion-marketing-experience-2012-antwerp-day-2/</link>
		<comments>http://emailblog.eu/2012/05/04/event-report-fusion-marketing-experience-2012-antwerp-day-2/#comments</comments>
		<pubDate>Fri, 04 May 2012 06:56:02 +0000</pubDate>
		<dc:creator>Remy</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fusion marketing experience]]></category>

		<guid isPermaLink="false">http://emailblog.eu/?p=5298</guid>
		<description><![CDATA[
	
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Today is the second day of the Fusion Marketing Experience event here in Antwerp. Yesterday (of which you can find the live report with photos here) was great: the presentations were of high level quality and the speakers were able to captivate the audience. General recurring theme included humans, clients … <a href="http://emailblog.eu/2012/05/04/event-report-fusion-marketing-experience-2012-antwerp-day-2/"> Continue reading <span class="meta-nav">&#8594; </span></a>]]></description>
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		<title>Event report: Fusion Marketing Experience 2012 Antwerp &#8211; Day 1</title>
		<link>http://emailblog.eu/2012/05/03/event-report-fusion-marketing-experience-2012-antwerp-day-1/</link>
		<comments>http://emailblog.eu/2012/05/03/event-report-fusion-marketing-experience-2012-antwerp-day-1/#comments</comments>
		<pubDate>Thu, 03 May 2012 06:35:25 +0000</pubDate>
		<dc:creator>Remy</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fusion marketing experience]]></category>

		<guid isPermaLink="false">http://emailblog.eu/?p=5141</guid>
		<description><![CDATA[
	
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Here we are at the third edition of Fusion Marketing Experience, for the second time in Antwerp. This time it&#8217;s a two-day event with many keynotes, master classes and workshops. The venue for the event is the Crowne Plaza Hotel just outside Antwerp. The reports of previous events can be … <a href="http://emailblog.eu/2012/05/03/event-report-fusion-marketing-experience-2012-antwerp-day-1/"> Continue reading <span class="meta-nav">&#8594; </span></a>]]></description>
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		<slash:comments>2</slash:comments>
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