Tag: android

Google Keep launched – save notes for later

Google Keep has been launched by Google, allowing you to save notes and tasks for later. Notes you create are stored in Google Drive. This allows for syncing those notes to other devices you use if desired.

What’s Google Keep?

Google Keep is a service with which you can save ideas and things for later. You can add checklists or photos to assist your digital memory in the app. Speech is also an option: voice-memos are transcribed by the app. When you have an older Android device, you might not want to get too excited though: the app is only available for Android 4.0.3 and up (Ice Cream Sandwich). If your Android powered smartphone or tablet is older than say, 2 years, it will probably not run 4.0+.

The promotional video:

The official list of things you can do with it:

  • Keep track of your thoughts via notes, lists and photos
  • Have voice notes transcribed automatically
  • Use homescreen widgets to capture thoughts quickly
  • Color-code your notes to help find them later
  • Swipe to archive things you no longer need
  • Turn a note into a checklist by adding checkboxes
  • Use your notes from anywhere – they are safely stored in the cloud and available on the web at http://drive.google.com/keep

Here’s the interface of the app:


It also has a lock screen widget for your convenience:


You can start using Google Keep via Google Drive: create and edit notes via this link. The app can be found here.

Google Keep – it’s a bit like… Pocket.

While there are other types of such apps and services available (like Evernote), there is one that Google Keep resembles a lot:

Yes, it does look quite look Pocket (formerly known as Read it later) indeed. Here’s the Pocket interface:


Even the pastel green, blue, pinkish and orange colors are quite close. Another app that comes to mind is Any.DO, a task app which includes cloud syncing, collaborative lists and tasks and more.


How long will Google Keep last?

With the unforeseen and not-well received shutdown of Google Reader this summer, the following question is raised with new projects and service launched by Google: how long will it last? Luckily, Charles Arthur of The Guardian has posted a nice statistical overview of 39 Google projects and services that have been killed off over time. Here it is:


On average, a Google project or service (that has been cancelled) lives about 1459 days, or nearly 4 years. When Google Reader shuts down on July 1st, it will have been around for 2824 days (or 7,7 years) while Google Wave was shut down after 1,095 days (or 3 years). Postini, a spam filter service, was also cancelled last year, with users being moved to Google Apps.

If you already use a notes/task app, you might want to stay with that. If not, Google Keep might be an option. However, keep the above in mind: Google has been shutting down more and more projects, with several being quite loved by a wide audience (like Google Reader). If you are willing to trust Google with your personal notes and tasks, by all means, give it a spin. If not, you might want to try one of the alternatives like Evernote, Pocket or Any.DO.

Google Keep information

Here’s more information on Google Keep.

The official announcement on the Google blog.
The official promo video of Google Keep.
The app on the Google Play Store.

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Gmail app for Android updated, reply and search faster

The Gmail app for Android has recently been updated to allow for faster searching, archiving and replying. These actions will be available when you have a device with Android version 4.1 or later and use the Gmail app. If that is the case, you can access those functions from the notifications with one single tap:


This way, message handling can become more efficient when doing those basic tasks of replying and archiving. The post on the official Gmail Blog also notes that searching now works faster. It will also include better search suggestions as well.

You can get the newest version of the Gmail app for Android in the Google Play Store.


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Email winner: Special mobile email webshop promo by dELiA*s

When you want to keep in touch with your audience, you have to make sure you are seen on the right platforms. Girl/Teen clothing webshop dELiA*s certainly understands this: they have dedicated a complete focus on mobile email to promote their new smartphone optimized webshop:

Recognizing where your audience is, is one thing: but acting upon it and promoting the new webshop solely for mobile is another. Over time dELiA*s has probably seen a steady growth in mobile visits, but maybe not in conversion. Even though they have an e-catalog app available, having the full webshop functionality available is one step further. This goes to show that apps aren’t everything: they can be nice and definitely fulfill a purpose, however a dedicated mobile website/shop can mean that much more.

Slight mishap in this email is the sub-headine: “…from any iPhone, Android, HTC, or any other Smart phone”. I guess the marketing department responsible for this email doesn’t know iPhone is a product, Android is a platform and HTC is a brand..but that’s slightly besides the point :)

I believe it takes courage and getting priorities right to go all the way with a mobile site: it just goes to show that the future of online commerce is on mobile platforms, not on classic desktops.

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Email news: don’t use no-reply, Android testing on Litmus

Spring is here, and Easter is almost here as well: are your email campaigns ready? This time in the email marketing news: avoiding the use of no-reply addresses (I wholeheartedly agree), Litmus now includes Android testing and will Facebook destroy email (I believe not). Have a look:

Corporate news

Bronto: new whitepaper e-book called ‘Roadmap To Deploying Integrated Marketing Across The Customer Lifecycle

Email designs / webmail clients / browsers

Gmail: Fixing the little things
Campaign Monitor blog: Appstrakt by Cowboys and Indians
Email design review: Change of Address Email – Best Practice (IP Warming Campaigns)

Deliverability / (anti) spam / security

Deliverability.com: Why you should not use ‘no-reply@domain.com’
Bronto: CAN-SPAM vs  best practices
Magill Report:  Epsilon Breach Brings out the Stupid
Slate: Does Pfizer (the Viagra company) have special spam filters?
Marketingweek: It’s not just security email marketers need to worry about


Litmus: Android testing live
Screenwerk: Forget ’18-34′ Men, Mobile Is about Moms

Other email marketing news and posts

Bizcommunity: Do you have an email strategy?
Email critic: “Why Should I?” How To Sell Your Signups
Jaymail: 8 Steps To Better Email Copywriting

Social media vs email vs …

iMediaconnection: Golden rules of social media (video)
Technorati: Will Facebook destroy email
Socialemailmarketing.eu: Identifying and Engaging Influencers Where Social Media and Email Integrate

Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.

To conclude with a video, here’s a great one called ‘The Break Up’ about a consumer vs advertiser. Enjoy!