This week’s email marketing design winner is Sephora’s new website launch intro email, which includes a nice animation. The animation slides in the black bars with the new website features. Here’s the new design (not animated):
This email has several nifty features. One of them is the inclusion top right of a link to a mobile version, which -really- is a mobile version: (more…)
Upon posting by Anna Yeaman from Stylecampaign, I couldn’t resist on putting this in the spotlight. It’s a beautifully designed Disney Pixar promotion of Toy Story 3 dvd / Blu-ray including an animation as subtle trailer. Here’s the full email:
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The reason I love this is that the animation itself is not too big in resolution or intrusive: it’s a true addition to the email and very well made. The file size is big though: no less than 2MB, which results in about 100kb/sec of data throughput. In modern broadband internet times that’s not a lot, but it will take some time for people who do not have access to that. The placement of the animation is excellent: just below the regular image header to the left, which will still fall in many peoples preview pane limits (as long as they download images, of course). Great stuff.
Hermès, the famous French fashion house, delighted me recently with a beautiful subtly animated email. The graphic inside is animated like this:
This design is very much in line with previous animated and non-animated emails including a Halloween one:
The above designs follow through on the website (example of the UK version webshop here), so talk about giving the receiver a nice and consistent experience troughout the used media: this is it.
In their most recent email, cruise ship company Holland America Line puts in a very subtle animation to draw attention. The 3-day sale has more info to offer: below the sale line the line alternates between the separate destinations and the book now option (now that’s a cta). The simpel yet beautiful execution of this gif animation makes it non-obtrusive yet draws attention: the number 1 thing an email marketer wants with their email campaigns. Below is the email, with the right column cut off so it could fit here:
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Such subtleness puts the email apart from many others that are non-animated or animated in an obtrusive way. Hat tip to Holland America email designers for this design and animation implementation.
Already being one of the best known brand names worldwide, how can you do your marketing even better? The designers at Coca-Cola have come up with a delightful animated email.
Here’s a static screenshot:
However, what you don’t see in the above screen, is that the bubbles of the o from CokeUSA are animated:
It’s lovely, isn’t it? Just that little bit of extra to give the email that little sparkle that makes it pop! Whoever came up with this at the Coca-Cola design/marketing department to spruce up their email marketing gets my vote.
