Tag: anti-spam

Spamhaus: About 80% of spam traced to less than 100 spam operations

spamhausThe ROKSO list, or the Register of Known Spam Operations, is a list of roughly 100 spam operations managed by Spamhaus. Spamhaus notes on the ROKSO page that about 80% of all spam received by internet users in Europe and North America originates from this group. The group consists of 1 to 5 spammers per operation, which makes the total number of people involved between 300 and 400.

Below is part of the ROKSO list as of 19th Feb, 2013:

the_rokso_list

Luckily for first time offenders or non-professional spammers (that is, marketing departments that don’t know how to handle their lists correctly) there’s a 3 strikes  method of putting spammers on the list. This means that you / your company must have been terminated by your ISP for at least 3 times for AUP (acceptable use policy) violations. After that, one gets listed on the ROKSO list, and IPs under control of the spam operation will be added to the Spamhaus Block List (SBL).

Spammers involved are those that see ISPs simply as throwaway resources: if and when they get caught, they’re already preparing to move their operation to a different ISP where they have already set up new IPs and domains.

For more information, check out the ROKSO faq on the Spamhaus website.

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Postini spam filter service to be shut down by Google, users moved to Google Apps

According to a new entry at the Google Support pages, the Google Postini service will be shut down by Google. The transition to Google Apps will begin in 2013.

Several email security, handling and archiving functions known and loved of Postini have been built into the Google Apps suite. However, not everything will find a replacement according to this table:

The various Postini services will be converted as follows:

Postini product Transitions to Google Apps product
Google Message Security Google Apps for Business
Google Message Discovery Google Apps for Business and Google Apps Vault
Google Message Encryption We’re working on a solution to support your encryption needs. Later this year, we will post updates to this site.
Google Message Filtering This product is being phased out. Customers will be sent a non-renewal notice later in 2012.
Postini Small Business Edition This product is being phased out. Customers will be sent a non-renewal notice later in 2012.

When it comes to a timeline, the page mentions the following:

At your next renewal date, we will start your transition from your Postini service to Google Apps.

At least 60 days before the end of your Postini services contract:

  1. We’ll send you detailed information about the transition process and the Google Apps email security features.
  2. You’ll receive a new agreement that continues your Postini service until your Google Apps migration, and also provides you Google Apps at the same price as your Postini service.

These first transition notifications are being sent to customers whose renewal dates are November 1, 2012 or later. If your renewal date is between August 15 and October 31, 2012, you’ll receive the standard Postini renewal agreement, and we will contact you with information about the transition in 2013.

Here’s a video describing the transition of Postini to Google Apps:

Responses from the email marketing community have been mixed:

 


Others try to persuade you to move to their services:

 

 

In any case, even though some companies won’t be happy with Google shutting down the Postini service, at least they are providing an advance notice before any accounts will be cancelled.

Business Insider has an elaborate article, with a few updates from Google PR about what Exchange and Lotus Notes customers can expect.

Related Posts:

Email news: email design recs, subject line testing, Facebook Messages

After some vacation time we’re back. This time with the evolution of email, email being very much alive and subject line testing. Have a look:

Email designs / webmail clients / browsers

Retailemailblog: Email Design & Coding Recommendations: Executive Summary

Deliverability / (anti) spam / security / law

iMedia connection: Don’t spam me: Targeting tips for successful email marketing
DMA Email: How to test subject lines | The trouble with click-through rates | 10 most common delivery problems

Mobile

DMA Email: Social Media and Mobile Integration – Making Interactivity even more important

Other email marketing news and posts

Clickz: Money and Lists Sizes Aren’t Everything
Sailthru: Maximizing customer value (and not re-engagement campaigns!)
Mashable: The evolution of email

Social media vs email vs …

ExactTarget: Facebook Messages, the end of email? (report)
Social media forum: Social Media Monitoring: The Virtual Duck Blind
Social email marketing: Email Marketing: Where the sidewalk ends the relationship begins
DMA Email: Email, it’s alive!

In closing, it turns out The Netherlands is #1 in penetration for Twitter and LinkedIn (comScore results). Nice!

 

Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.

 

Canadian anti-spam bill C-28 passes into law

On the 15th of December the Canadian Fighting Internet and Wireless Spam Act (FISA), Bill C-28, was passed as law by the Federal Parliament and has received Royal Assent. This means that Canada finally has an actual and up-to-date spam law, which is quite strict too (that’s a good thing). The main purpose is to cut down the amount of spam people receive: the way to achieve this is by creating a comprehensive regulatory regime of offences, enforcement mechanisms, and severe penalties.

The basics involved in the new law are as follows:

– it is prohibited to send or cause or permit to be sent to an electronic address a commercial electronic message unless the person to whom the message is sent has consented to receiving it, whether the consent is express or implied.

– Address harvesting and dictionary attacks to gather email addresses are completely forbidden.

– The sender must be identified, and contact information must be included.

– Unsubscribe should be simple and completely processed within 10 days of unsubscribing.

Anti-phishing and anti-malware is also included in the law:

Anti-Phishing

FISA contains an anti-phishing provision that would prohibit a person, in the course of commercial activity, from altering the transmission data in an electronic message so that the message is delivered to a destination other than or in addition to the destination specified by the sender, without the sender’s express consent. The consent must be informed, and an effective and timely consent withdrawal mechanism must be provided as well.

Anti-malware

Lastly, the anti-malware provision under FISA prohibits a person, in the course of commercial activity, from installing any computer program on any other person’s computer system, or causing that computer program to send an electronic message from the computer system, without the consent of the owner or authorized user of the computer system. In most circumstances, the required consent must be express and informed, and an effective and timely consent withdrawal mechanism must also be provided. There are limited exceptions that permit implied consent to the installation of legitimate computer software. There is also a three-year transition provision that provides for implied consent to the installation of a software update or upgrade in limited circumstances.

For people familiar with the American CAN-SPAM act or the European guidelines/laws, the above should not pose any trouble in applying to current or future email marketing strategies and campaigns.