Email news: botnet takedown, art of email, Google Analytics and email timing

It seems as US federal government is really pushing forward on taking down botnets. After Rustock it’s now Coreflood being taken out of business. Also on deliverability: dead email addresses becoming spam traps by Benchmarkemail. Lastly the ClickZ article on risk vs reward of ESPs is definitely worth a read.

Corporate news

Trendline Interactive: Mike Bloxham joins as Lead insights practice
smartFOCUS: Emailvision acquires smartFOCUS

Email designs / webmail clients / browsers

Kissmetrics: The evolution of webdesign
The relevant marketer: The art of email: our new series

Deliverability / (anti) spam / security

Benchmarkemail: How your dead email addresses get turned into spam traps
Deliverability: Email Mythology Part II: Gods of Deliverability
Cauce: An updated list of breached companies (over a 100 now)
Word to the wise: another botnet taken down (Coreflood)

Mobile

DMA email blog: Upwardly mobile, email for the mobile consumer

Other email marketing news and posts

iMediaconnection: why email marketing deserves more respect by Simms Jenkins

iMediaconnection: Why your subject line is more important than you think (I said the same thing on Monday as well)
eConsultancy: how to use Google Analytics to find the best time to send your emails
Famous inboxes: Count Dracula (humor) by Mark Brownlow
Email marketing reports: When expert knowledge hurts your email marketing: 5 examples
ClickZ: Risk vs reward of ESPs

Social media vs email vs …

Tamebay: Introduction to email marketing & social media
Fusion Marketing Experience: Dela Quist: Social media marketing suicide?

Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.

For this weeks video, it’s time to dive into what social media actually is: people seem to have many varying concepts about that. Enjoy!

Email marketing news: Emailography, trigger emails, mobile marketing

This week in email marketing news there’s a great email guide for the tourism industry, great news from the anti-spam front and some email template designs that have been reviewed on Twitter. Other than that there’s some great charts on mobile marketing as well. Take a look:

Corporate news

MailChimp: MailChimp’s Whisper Room
Benchmark Email: Restaurant Email Marketing

Email designs / webmail clients / browsers

TheNextWeb: Google confirms China blocking GMail
Litmus: Top tips and inspiration from Twitter chats

Deliverability / (anti) spam

Wall Street Journal: Botnet Rustock gets taken down (see also here and here)
Spam resource: Why are you in my inbox?

Mobile

HeidiCohen: Mobile marketing must have facts
StrongMail:  Email marketing design for mobile devices
Mashable: 5 unique uses for QR codes

Other email marketing news and posts

Paramore|Redd: The basics of email marketing (free download until March 31st)
MediaPost:  New Email Era: Beginning Of The End Of Batch-And-Blast? by Loren McDonald
Smart Insights: Email marketing stats by Dave Chaffey
Mashable: e-mail is now officially email in AP StylebookThe Magill Report: Email a conversation? Pshaw! by Ken Magill
Email marketing reports: The trigger email (r)evolution: 9 naive questions
ClickZ:  Yawning Increases Time Spent With E-mail 12X

Social media vs email vs …

Fusion Marketing Experience: all the presentations of #fusionmex Brussels event online (see also this report of the day)
Mashable: How-to: optimize your email marketing for social media results

Finishing this post, here’s a great video interview by Brian Solis with Guy Kawasaki on Enchantment (Guy’s new book). It’s nearly 28 minutes, but worth watching, I can assure you.

REVOLUTION with Brian Solis: Guy Kawasaki:

 

Russian responsible for third of spam arrested by FBI

It has been reported a few days ago that the FBI has arrested Oleg Nikolaenko who is believed to be behind the botnet called Mega-D. Early November he was arrested in Las Vegas, and held responsible for managing the botnet which is sending roughly 30% ~ 35% of all spam worldwide. Apparently a large spamming operation called Affking is being tracked and hunted down by the FBI. Doing research the FBI found email traffic between Nikolaenko and an Australian partner called Atkinson discussing spamming operations. They also found the executable file for the Mega-D malware, notes FBI agent Banner:

When the botnet was taken down, Banner says in his complaint that Nikolaenko was in the US but left the country two days early, likely to go home and fix the damage.

The trouble with botnets is that they still survive because of people knowingly or unknowingly download and install malware which runs the botnets: a good firewall plus common sense about what you are downloading could help in bringing down the spam volume sent daily (which sits at no less than a staggering 195 billion emails).