The following interview is with Abs Farah: one of the founders of Get Fractal, a UK company dedicated to making your life better. The way they do it is by taking your html and css you designed as a regular web page, and put it through the blender, and out comes email client friendly html and css. Yaay!
Here’s the interview:
Remy: Tell us a little about how did Fractal get started: the idea, the goals, the challenges.
Abs: Like most startups, the best problems to solve are those that you’ve experienced yourself. “Scratching your own itch”, so to speak. This was the case for us when we started Fractal. Whilst studying computer science at University, my brother and I did a lot freelance work in our free time. Mostly web based applications. However, at one point a particular client asked us if we could create an email marketing campaign for them, something we hadn’t done before. But we thought sure, it’s only HTML and CSS, how hard could it be? Read more





