Tag: campaign monitor

Campaign Monitor email marketing look book 2013 launched

An extensive email marketing look book has been compiled by the Campaign Monitor team. The look book contains a total of 100 email marketing campaigns, which they consider to be the best of 2013. Over a total of 65 pages the email marketing campaigns are subdivided in the following categories:

  • Design leaders
  • Top performers
  • Nonconformists
  • Optimization experts
  • All-stars

email-marketing-look-book-2013-by-campaign-monitor

The introduction of the document notes that email marketing is developing rapidly and swift adaptation is important. The email marketing look book the people at Campaign Monitor have compiled is meant to show which companies and agencies have been able to meet the challenges and deliver the best results.

Some examples from the document posted below.

Plato / Project magazine:

project-magazine-email-marketing-design-look-book

 

SXSW:

sxsw-email-marketing-design-look-book

Seafolly (design by Steam):

seafolly-email-marketing-design-look-book

 

As such, this should be a great inspiration for anyone looking for some fresh ideas for email marketing campaigns. Be it totally new templates, a specific product or event to promote or new call-to-action designs: it’s all included.

You can download the email marketing look book from the Campaign Monitor website here.

Related Posts:

Email news: Washington Post Jobs hacked, 1,27M email addresses exposed, design for touch

After many big launches in the social media world, including Google+ and Facebook’s Skype-powered video chat the dust is now settling and everyone is wondering: do we need another social network? Time will tell :)

From the email world there’s news too: see the most recent bits and bytes below.

Corporate news / blogs

Bronto: Top ten tactics to grow your list
Campaign Monitor: Coming monday huge editor update and new template language
Lyris: Stellar subject lines: 10 rules that get results (resource download)

Email designs / webmail clients / browsers

Hotmail: New app-like Outlook features added to Hotmail
Litmus: A guide to validating HTML for email
Email on acid: Hotmail no longer supports image maps

Deliverability / (anti) spam / security / law

The next web: Washington Post Jobs hacked, 1,27 million email addresses exposed

Mobile

Emaildirect: Hold the phone – a look at designing for smartphones
Webdesignerwall: Make your HTML email 5,5 times more mobile friendly

Other email marketing news and posts

MediaPost EmailInsider: Online Retailers’ Email Marketing Report Card: D+ Average
InboxGroup: Email Marketing KSSS –  Keep Surveys Simple
The relevant marketer: Returns and exchanges – who needs paper anymore?
Email Institute: The rise of email retargeting

Social media vs email vs …

ClickZ: Social networks and Bacn: the good, bad and ugly by Simms Jenkins

And this just in from TechCrunch: MG Siegler says ‘I’m Quitting Email‘.

Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.

 

Email marketing news: Kindle email, Campaign Monitor mobile email design

After the big wave of tweets, posts and updates on the Epsilon email data breach (read more here), there was some other news in the email marketing industry. Among the news is a post by Stylecampaign concerning email on the Kindle, and one by Campagin Monitor focussing on how they redesigned and optimized their newsletter for mobile. See the email marketing news and posts below:

Corporate news

Benchmarkemail: Free email marketing guides, and guides by industry

Email designs / webmail clients / browsers

Stylecampaign: Email on the Kindle!?
Smashing Magazine: Multivariate Testing 101: A Scientific Method Of Optimizing Design

Deliverability / (anti) spam

Deliverability: Has Hotmail discarded the list-unsubscribe functionality?
Lashback: Epsilon data breach sparks debate
MailerMailer: My emails are being rejected by MailScanner!

Mobile

Campaign Monitor: mobile email design in practice, the new Campaign Monitor newsletter

Other email marketing news and posts

Retailemailblog: Season Finale: President’s Day 2011
Brasstackthinking: How I Pwn* My Inbox At All Times
Mashable: 6 Common Email Marketing Mistakes Small Businesses Make
Deliverability: Choice & Control: The Ultimate Email Marketing Weapon

Social media vs email vs …

Socialmarketingforum: The marketing power of online communities
Selligent: Social and email: identifying and targetting the influencers
eMarketer: what brands expect from social media followers

Finally a video again – this time with Jennifer Shaheen discussing whether email marketing and websites are dying: