Tag Archives: dell

Email marketing design winner: Dell XPS Ultrabook

  By Remy | March 9, 2012 - 08:00 | Email Marketing Design
2 Comments

It seems that some electronics brands are getting the point of beautiful email marketing design. Take for instance a recent Dell XPS Ultrabook email (which you might have already spotted at our Pinterest email marketing design board), shown below:

It’s cut off at the bottom (enough pixels already), but the main theme of the design should get through to you: simple and elegant. The 3D ‘wave’ of carbon fiber gives a sense of speed and seriousness, and continues on the beautiful scroll-down product page.

Here’s a few reasons that, imho, this is a winner: (more…)

Valentine’s Day: email seductions

  By Remy | February 18, 2011 - 09:00 | Email marketing, Trends in Email Marketing
1 Comment

Valentine’s Day is now behind us, and on that day I did a special check on my email accounts whether anything fun, special or different was done by retailers. Some did fun subject lines like Zappos: ‘Make Your Escape! Get free shipping, too!’ which made me smile. Also, Victoria’s Secret did it their way, with a teasing subject line: ‘Just one little question…’. The email content:

A bit cheesy as subject line and content, but still fun: and an offer code was put in too as well. Worth your time, right?

Dell failed sadly, not only misspelling a subject line but also showing inconsistency in the email content. The subject line was ‘Open dit bericht en ontdek hou Dell het verschil voor U wil maken’ where the ‘hou’ should be a ‘hoe’. Clumsy, as well as the rating of the product:

Average score of 5 out of 5 by customers (wow!) but the it’s a 4 out of 5 star graphic. Huh? Confused I am. Also, they are offering 5% extra online off orders, but only for orders € 799 and up while the advertised laptops are from € 449. A big difference which means you’ll first have to order quite a serious laptop before you get 5% off. Still, that’s about € 40 when ordering a € 799 laptop so it could be worth it.

All in all, it seems most retailers were pretty on the safe side during Valentine’s Day, or not testing: same old, same old. Moving on to the next big holiday: Easter.

Dell: we come in peace (subject line)

  By Remy | October 21, 2010 - 09:12 | Email marketing, Email Marketing Design
1 Comment

Subject lines are all important: they persuade the receiver to open your email or not. If you manage to come up with something creative or something that stands out from the “Mr Jones, 50% off selected items”  group then you already have an advantage over other senders.

Dell has got new Alienware aptops, and they sent their email with the subject line ‘we come in peace’ (Dutch: wij komen in vrede). Definitely not a standard subject line, and short / creative enough to catch my attention.

Here’s the subject line and email, and the in-style click through action ‘come with us’ (Dutch: sluit je bij ons aan)

It’s a nice play on the Alienware brand name and family of computers, and the subject line is only 18 characters including spaces: great for mobile too (see why that’s important here). Of course, it has to be an option to use such short and special subject lines: don’t use special subject lines just for the heck of it: they should still say what’s inside the email or people will be disappointed.