Tag Archives: email design

Email marketing design winner: Anthropologie uses reading directions

  By Remy | May 11, 2012 - 08:00 | Email Marketing Design
1 Comment

It’s been a while since we’ve covered using reading directions in email marketing: the last one was from GAP in a winter email late 2010. However, we discovered a new one: in this case it’s from Anthropologie. A bit more subtle, but still quite nicely done.

The reading direction is guided by a single diagonal line, which has all the more effect because it crosses the whole email here:

anthropologie_email_marketing_design_reading_directions_call_to_action

The CTA / conversion is simple: send viewers to the shopping options. Starting top left, crossing the head of the woman and then to the ‘New Exotics’ text + the shop options is as clear as reading directions get. Very subtly yet very effective.

In keeping with the style of the website, the email features Anthropologie’s crackled design and font type, adding to the overall consistent feel of the brand.

Seen any other email marketing designs lately that feature reading directions in any form? Let us know in the comments.

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Email marketing design winner: Urban Outfitters

  By Remy | April 27, 2012 - 08:31 | Email Marketing Design
1 Comment

This week’s email marketing design winner is Urban Outfitters design of the Kaleidoscope dress email:

urban_outfitters_kaleidoscope_dress_collection_email_marketing_design_winner

The email keeps the site navigation on top, but the rest of the email is quite simple and easy on the eye. No screaming sale items, no descriptions, no pricing.

The colorful Kaleidoscope name in the middle shows off the collection’s colors too:

Urban-Outfitters-Kaleidoscope-Dress-Collection-colors

The nice colors combined with the simple design approach make this email design this week’s email marketing design winner. An even simpler design would be this one with kittens from Urban Outfitters, but the above email won :) Don’t forget to check out their Pinterest boards as well.

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Newsflash: Hotmail breaks special characters

  By Remy | April 20, 2012 - 14:30 | Email clients
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According to several sources (which will be posted at bottom of this post), Hotmail breaks special characters and turns them into graphical emoji since recently.

Here’s an example of the (r) special character being turned into a large image in Windows Love Hotmail’s own email:

Thankfully, Elliot Ross from Emaildesignreview.com posted a workaround solution to this a few days ago here. (more…)

Helping Klout improve its email marketing score

  By Remy | March 7, 2012 - 09:00 | Email marketing
5 Comments

Yes, Klout is having a bit of a low email marketing score, probably about 10 or 20 if we use their rating system but in this case, for overall email marketing quality of an email message. After some discussion yesterday, I’ve decided to write a post about it. There are a few things wrong with the email they sent yesterday.

Here’s a quick roundup of points that I noticed, and the email from Klout upon which it is based:

1. Sender address: do-not-reply > why? You send me a message via email, I want to respond via email. Simple. Talking about alternative channels really doesn’t do that much good, even when it works: it’s just unfriendly! Even ‘notify@klout.com’ would be better.

2. No pre-header text: online version? Unsubscribe? Tagline? Content summary? Snippet text? It would help in getting people to read on, or even open the email in case of the snippet.

3.  Personalization: Hi Lan, > apparently the name of the marketer sending this email campaign at Klout was hardcoded in the email sent to the list – See Twitter convo here.

4. No text links, only images clickable. That means fewer clicks, especially from people who cannot or do not want to download images.

5. Email Prefs goes to a Twitter/Facebook signin page, not an email prefs page. It should work immediately: the email knows who I am, therefor the link will know, therefor the landing page should know. Don’t make it a hassle for me to adjust prefs by letting me log in to Twitter or Facebook and -then- sign in to my Email Prefs. (more…)