Tag: epsilon

Email marketing engagement: DMA’s EEC and Epsilon release Q2 2012 email trends results

dma_email_experience_councilThe USA DMA’s EEC and Espilon have released the Q2 2012 report called “Q2 2012 North America Email Trends and Benchmarks ” which includes email marketing engagement from 7.3 billion emails sent by Epsilon in April, May & June 2012.

They have introduced a new email marketing metric called Email Activity Segment Evaluation (EASE), which is supposed to (easily) measure unengagement list subscribers. In the case of Q2 2012, 59% of new email subscribers are unengaged. Read more

Email marketing news: Kindle email, Campaign Monitor mobile email design

After the big wave of tweets, posts and updates on the Epsilon email data breach (read more here), there was some other news in the email marketing industry. Among the news is a post by Stylecampaign concerning email on the Kindle, and one by Campagin Monitor focussing on how they redesigned and optimized their newsletter for mobile. See the email marketing news and posts below:

Corporate news

Benchmarkemail: Free email marketing guides, and guides by industry

Email designs / webmail clients / browsers

Stylecampaign: Email on the Kindle!?
Smashing Magazine: Multivariate Testing 101: A Scientific Method Of Optimizing Design

Deliverability / (anti) spam

Deliverability: Has Hotmail discarded the list-unsubscribe functionality?
Lashback: Epsilon data breach sparks debate
MailerMailer: My emails are being rejected by MailScanner!


Campaign Monitor: mobile email design in practice, the new Campaign Monitor newsletter

Other email marketing news and posts

Retailemailblog: Season Finale: President’s Day 2011
Brasstackthinking: How I Pwn* My Inbox At All Times
Mashable: 6 Common Email Marketing Mistakes Small Businesses Make
Deliverability: Choice & Control: The Ultimate Email Marketing Weapon

Social media vs email vs …

Socialmarketingforum: The marketing power of online communities
Selligent: Social and email: identifying and targetting the influencers
eMarketer: what brands expect from social media followers

Finally a video again – this time with Jennifer Shaheen discussing whether email marketing and websites are dying:

Newsflash: Epsilon email data breach – millions of email addresses stolen

Email service provider Epsilon has been hit by a hacking attempt which affected many top level companies including Citi, Disney Destinations, Best Buy and Target. The press release posted on Epsilon’s website last Friday states that just 2 percent of total clients was hit, and only email addresses and/or customer names were obtained. As Epsilon has more than 2500 clients and sends out more than 40 billion emails a year, even 2 percent amounts to 50 companies being hit.

The full list of companies hit so far:

AIR MILES Reward Program (Canada)
Barclays Bank of Delaware ( Barclay’s L.L. Bean Visa card)
Best Buy
Best Buy Canada Reward Zone
Benefit Cosmetics
Capital One
City Market
College Board
Disney Destinations
Eileen Fisher
Ethan Allen
Food 4 Less
Fred Meyer
Hilton Honors
Home Shopping Network (HSN)
Jay C
JPMorgan Chase
King Soopers
Lacoste (via TG Daily)
Marriott Rewards
McKinsey Quarterly
New York & Company
Red Roof Inn
Ritz-Carlton Rewards
Robert Half International
Smith Brands
Target (via KrebsonSecurity.com)
TD Ameritrade
US Bank
Visa (Barclays Bank of Delaware/L.L. Bean Visa, BJ’s Visa

Oddly enough Benefit Cosmetics is a former client, according to databreaches.net: they raise the question as to why the Benefit Cosmetics data was still on the Epsilon servers at the time of the data breach.

Some email marketers response to the event:

More resources, responses and info on the Epsilon data breach can be found here:

Securityweek: Massive Breach at Epsilon Compromises Customer Lists of Major Brands
Mashable: Epsilon hacked
Spamtacular: It’s the Fukashima of email marketing! Or, not.
Joeism Blog (Joe Colopy of Bronto): Email service providers are the new banks
Best Buy: Statement: Best Buy E-mail Vendor Epsilon Reports That Some Best Buy Customer E-mail Addresses Were Accessed

Update 9:45 CET

I have received a notification email from Target mentioning the attack. The email: