Here’s something us email marketers have known for a while, but now has properly been studied: email is more popular than social media despite all the buzz, a study reported on by Mashable notes.
Actual email usage varies a lot per country. 94% of people in Hungary use email, while less than half the people having access to internet in Saudi Arabia use email.
Social media usage is high however in certain countries: Argentina, Russia and South-Africa see about 75% of its internet users use social media. USA is at 61% for social media usage. Read more