Search Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.
Grant calls it CRED, which is a content engagement scenario involving the following:
- Connect with intent: Offering a user what they expect.
- Resolve (initial) user query: Answering their initial query.
- Engage the user: Sending user signals to search engines.
- Drive further user engagement (if necessary): Additional signals to both users and search engines.
A summary of the ten tips contained in the seo landing page tips article:
1. Are the primary headlines aligned with intent?
2. Are you matching content type with query intent?
3. Can users perform a quick scan above the fold to answer who, what, and why?
4. Is it obvious what they should do next?
5. Are there on-page modification options? (based on query modification)
6. Are ‘next clicks’ consistent?
7. Can they share what they’ve found?
8. Ultimately, can users find the banana?
9. Have you segmented traffic by topics?
10. Are you tracking first click queries for optimized pages?
The above tips are contained in the segments connecting, resolving, engaging, driving and measurement. Be sure to read the full article on SEW here, the tips contain clear examples and descriptions. Definitely worth a read!
Google is expanding its Gmail search integration with more results. This time, the update includes receipts as well as hotel and restaurants reservations. You can participate in the Gmail search field trial by heading over to this site and clicking on the ‘Join the field trial’ button.
Search terms that trigger the new addition to the Gmail search integration are for instance ‘my purchases’, ‘my events’ and ‘my events’.
An example of the expanded Gmail search integration can be seen below:
When we reported on the appearance of Gmail results in the SERP pages on Google back in August, we noted that the results were summarized and not fully displayed, in case someone would be looking over your shoulder while searching with Google. The same rules as before apply: You have to be a US citizen and have an @gmail.com address to apply for the field trial.
The big news the past days was that Google search ranking was affected by email reputation according to a post on Lockergnome. Yesterday however this was debunked by Matt Cutts, web spam lead over at Google. He’s also posted some comments over at Hackernews as well. At first this seemed plausible, because Google has full access to all the GMail behaviour of its webmail members: also this would make a websites online reputation more intertwined and affected not solely by SEO and Google’s Pagerank Algorithm. False alarm for now, but this doesn’t mean Google (or another webmail provider who also happens to have a search engine) couldn’t do this in the future.
Email designs / webmail clients / browsers
iMedia Connection: overlooked best practices for email design
Deliverability / (anti) spam / security / law
MagillReport: First apparent Epsilon-related spam reported
Mailchannels: Botnet spam spike on May 25th
Litmus: The current state of mobile email compatibility
Other email marketing news and posts
Mediapost: Why there are so few personalized emails
Chief marketer: Why email recapture campaigns are worth the effort
Signup.to: Unopened emails remain valuable
Social media vs email vs …
Marketingsherpa: Marketing Research Chart: Firms continue to substantially increase social marketing budgets
Thebrandbuilder: The basics of social media measuring for business