Tag: google

Google Analytics Guide: a periodic table

May. 22 Analytics, SEO no comments

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types involved are product, metrics, reports and features.

For those of you who have already been using the service for a while, this Google Analytics guide will be a nice wake up call. You might not use all features, metrics or reports that are available. With that, you could miss out on valuable data from visitors or clients on your website. If you have had the opportunity to use Google Analytics Premium, you should already be able to get the most out of it. However, a fresh reminder of things never hurts, right?

Also, any conversion measuring / boosting features like advanced segments, attribution modeling as well as content experiments will help in making data work for you. Next to that, the new Universal Analytics will broaden your horizon. It will help in tracking beyond your regular website, as well as defining custom dimensions and metrics.

Here’s the table:

google_analytics_guide_periodic_table

The Google Analytics guide is very useful for those of you who already use the tracking service, but don’t yet use it to its fullest potential. The full Google Analytics guide contains a description below the periodic table of every aspect. Things like bounce rate, intelligence events and demographics are described.

The printable PDF is definitely recommended as a download and printout: just in case you were forgetting something setting up your new Google Analytics account, or simply want to learn about more aspects of Google Analytics. Once you understand its true power, Google Analytics will deliver all the necessary key performance indicators in the metrics department. After all, you want your website to be succesful of course. Why not use the tools available to the fullest, so you can make sure you squeeze every little bit of useful information out of the data availble.

Again, here’s the link to the guide.

Related Posts:

Tags: , ,

Google Analytics Premium comes to Europe

Apr. 29 Analytics, SEO 1 comment

google_analytics_premium_comes_to_europeGoogle Analytics Premium will be making its way to Europe. The first countries where Google Analytics premium will be available from authorized resellers are France, Germany and Spain.

Google Analytics Premium features all functionality from the standard Google Analytics, however there are some extras involved. These include dedicated support from a reseller, service guarantees and more data processing power. All of this is meant to help bigger companies get the most from their Analytics data. No extra fees are involved in the process: Google Analytics Premium is based on a flat fee.

The video below explains the service in detail:

The resellers involved in the European rollout of the service are fifty-five, Trakken, e-Wolff, WATT, Webanalytics.es & Metriplica.

More information can be found on the Google Analytics blog here.

Related Posts:

Tags: ,

SEO landing page tips: 10 tips for intent to content

Apr. 22 SEO 1 comment

seo landing page tipsSearch Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.

Grant calls it CRED, which is a content engagement scenario involving the following:

  • Connect with intent: Offering a user what they expect.
  • Resolve (initial) user query: Answering their initial query.
  • Engage the user: Sending user signals to search engines.
  • Drive further user engagement (if necessary): Additional signals to both users and search engines.

A summary of the ten tips contained in the seo landing page tips article:

1. Are the primary headlines aligned with intent?
2. Are you matching content type with query intent?
3. Can users perform a quick scan above the fold to answer who, what, and why?
4. Is it obvious what they should do next?
5. Are there on-page modification options? (based on query modification)
6. Are ‘next clicks’ consistent?
7. Can they share what they’ve found?
8. Ultimately, can users find the banana?
9. Have you segmented traffic by topics?
10. Are you tracking first click queries for optimized pages?

The above tips are contained in the segments connecting, resolving, engaging, driving and measurement. Be sure to read the full article on SEW here, the tips contain clear examples and descriptions. Definitely worth a read!

Related Posts:

Tags: , , ,

Google Keep launched – save notes for later

Mar. 25 Apps Comments Off

Google Keep has been launched by Google, allowing you to save notes and tasks for later. Notes you create are stored in Google Drive. This allows for syncing those notes to other devices you use if desired.

What’s Google Keep?

Google Keep is a service with which you can save ideas and things for later. You can add checklists or photos to assist your digital memory in the app. Speech is also an option: voice-memos are transcribed by the app. When you have an older Android device, you might not want to get too excited though: the app is only available for Android 4.0.3 and up (Ice Cream Sandwich). If your Android powered smartphone or tablet is older than say, 2 years, it will probably not run 4.0+.

The promotional video:

The official list of things you can do with it:

  • Keep track of your thoughts via notes, lists and photos
  • Have voice notes transcribed automatically
  • Use homescreen widgets to capture thoughts quickly
  • Color-code your notes to help find them later
  • Swipe to archive things you no longer need
  • Turn a note into a checklist by adding checkboxes
  • Use your notes from anywhere – they are safely stored in the cloud and available on the web at http://drive.google.com/keep

Here’s the interface of the app:

google_keep

It also has a lock screen widget for your convenience:

google_keep_lock_screen_widget

You can start using Google Keep via Google Drive: create and edit notes via this link. The app can be found here.

Google Keep – it’s a bit like… Pocket.

While there are other types of such apps and services available (like Evernote), there is one that Google Keep resembles a lot:

Yes, it does look quite look Pocket (formerly known as Read it later) indeed. Here’s the Pocket interface:

pocket_interface

Even the pastel green, blue, pinkish and orange colors are quite close. Another app that comes to mind is Any.DO, a task app which includes cloud syncing, collaborative lists and tasks and more.

 

How long will Google Keep last?

With the unforeseen and not-well received shutdown of Google Reader this summer, the following question is raised with new projects and service launched by Google: how long will it last? Luckily, Charles Arthur of The Guardian has posted a nice statistical overview of 39 Google projects and services that have been killed off over time. Here it is:

google_projects_services_lifetime

On average, a Google project or service (that has been cancelled) lives about 1459 days, or nearly 4 years. When Google Reader shuts down on July 1st, it will have been around for 2824 days (or 7,7 years) while Google Wave was shut down after 1,095 days (or 3 years). Postini, a spam filter service, was also cancelled last year, with users being moved to Google Apps.

If you already use a notes/task app, you might want to stay with that. If not, Google Keep might be an option. However, keep the above in mind: Google has been shutting down more and more projects, with several being quite loved by a wide audience (like Google Reader). If you are willing to trust Google with your personal notes and tasks, by all means, give it a spin. If not, you might want to try one of the alternatives like Evernote, Pocket or Any.DO.

Google Keep information

Here’s more information on Google Keep.

The official announcement on the Google blog.
The official promo video of Google Keep.
The app on the Google Play Store.

Related Posts:

Tags: , , , ,