Tag: google

Google Penguin 2.0 update: more blackhat SEO techniques hit

Google Penguin 2.0 updateThe Google Penguin 2.0 update was released on May 22nd. With this update to its search engine, Google is targeting black hat SEO techniques. Think spam links and paid backlinks. Hack sites are targeted as well, and better tracked.

Matt Cutts has some things to share from Google with regards to SEO and the Google Penguin 2.0 update:

Main takeaway from the above video:

Build and release HIGH QUALITY content on your site(s) that users want, bookmark to return to, and can employ and your site will be fine.

 

Google Penguin 2.0 update: be clear about advertorials and other paid content

Advertorials will come under scrutiny too, by the way:

 “Likewise, if you are doing disclosure, you need to make sure that it’s clear to people,” he said. “So a good rule of thumb is there should be clear and conspicuous disclosure. It shouldn’t be the case where people have to dig around buried in small print or have to click and look around a long time to find out, ‘Oh, this content that I am reading was actually paid.’”

From ClickZ.

Google Penguin 2.0 update: Active social signals mean better ranking

Social signals are becoming more and more important for Google search ranking. The Google Penguin 2.0 update means that if people actively engage with your web site and content on social platforms, your site will end up higher in the results. Hooray for those with a strong social following. Boohoo for those who had worked harder on backlinks than social.

To summarize:

– Lots of backlinks might hit you back, either paid/spam or not.
– Advertorials? Make it clear to visitors that they -are- looking at advertorials.
– Social signals have more influence on results. Do some community building, and keep at it!

Here’s a German victim of the Google Penguin 2.0 update, which sunk in the Google SERPs because paid/spam backlinks to their web site.

More sources

Search Engine Watch

Matt Cutts blog

Search Engine Land

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Gmail action buttons: making email more interactive

Gmail action buttons are here! The post on the official Gmail blog notes that people use email to get things done a lot. The new Gmail action buttons will help in planning events and handling other to-do’s more easily.

An example below of an event, where the receiver has the option to select Yes, Maybe or No right from the inbox, without having to open the email. This makes using email a lot more efficient!

gmail_action_buttons_inbox_event

Another example is having a flight confirmation email in the inbox. The important information will be displayed on top of the email. You get the ability to check-in, again without opening the email:

gmail_action_buttons_flight_checkin_option

This gives marketers a huge opportunity for email marketing. Gmail action buttons now mean that marketers don’t have to worry too much about the design of a CTA button, or if people will know what action to take on an email. For Gmail subscribers, life will get easier. But for marketers communication with those Gmail subscribers it will open up possibilities yet unseen in the world of email marketing.

To see the how and what of the Gmail action buttons, head over to the Google Developers page here: Schemas in Gmail.

The announcement of the new feature was made at the Google I/O event recently. Here’s a video of the announcement:

If implemented correctly, marketers should be able to see a lift in engagement from Gmail subscribers. The reason for this is that they don’t need to open the email anymore to understand what action is expected from them. This means they will spend less time handling email, which in turn makes it more fun for the subscribers to go through their email. Open rates may drop because of this new feauture, but then again: open rates are just a small factor in the success of an email campaign, right?

As a marketer you’re expecting your subscribers to take action, regardless of what that action is. I can’t wait to see real life examples from marketers implementing the new Gmail action buttons: I’m curious as to what they’ll do with it.

Source:

Official Gmail blog

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Hangouts now available in Gmail, seamless experience

Hangouts in Gmail is rolling out as optional choice for Gmail users now. You can switch from chat to Hangouts, and it will give you a consistent way across Google services to communicate in real-time with others.

For example, you can start one of your Gmail Hangouts on your phone, and resume in the Gmail interface later when you’re ready for it.

gmail_hangouts

Here’s a video of Hangouts, titled: Conversations that last, with the people you love

In Gmail, when you click ‘try it out’ next to the chatlist, you can switch to Hangouts. Profile photos will be shown by order of most recent conversation. Hangouts becomes available in the following ways:

Gmail, Google+, Android phones and tablets, iPhone, iPad and iPod Touch and as a Windows, Mac or Linux desktop application using the Chrome extension.

More info can be found on the Google Support pages regarding Gmail Hangouts here.

A quote from the recent Google+ update regarding the new Google+, Stream and Hangouts:

Consider: 190 million people are now active in the Google+ stream, and 390 million are active across Google (+1’ing apps in Google Play, making video calls in Gmail, sharing videos from YouTube…). It’s a community of artists and astronauts and computer scientists and quilters — and it’s awesome. But we’ve only just begun.

On using many different devices:

These days people increasingly move between devices. So to build software that builds real relationships, you need a simple and beautiful experience across mobile and desktop. We’ve worked hard to make our phone and tablet apps intimate and immersive — today we’re just improving them further and adapting their design for the web, including:

  • A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation.

  • Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.

  • Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few.

See the Google+ announcement here.

Source: the Gmail blog

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Google Analytics Guide: a periodic table

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types involved are product, metrics, reports and features.

For those of you who have already been using the service for a while, this Google Analytics guide will be a nice wake up call. You might not use all features, metrics or reports that are available. With that, you could miss out on valuable data from visitors or clients on your website. If you have had the opportunity to use Google Analytics Premium, you should already be able to get the most out of it. However, a fresh reminder of things never hurts, right?

Also, any conversion measuring / boosting features like advanced segments, attribution modeling as well as content experiments will help in making data work for you. Next to that, the new Universal Analytics will broaden your horizon. It will help in tracking beyond your regular website, as well as defining custom dimensions and metrics.

Here’s the table:

google_analytics_guide_periodic_table

The Google Analytics guide is very useful for those of you who already use the tracking service, but don’t yet use it to its fullest potential. The full Google Analytics guide contains a description below the periodic table of every aspect. Things like bounce rate, intelligence events and demographics are described.

The printable PDF is definitely recommended as a download and printout: just in case you were forgetting something setting up your new Google Analytics account, or simply want to learn about more aspects of Google Analytics. Once you understand its true power, Google Analytics will deliver all the necessary key performance indicators in the metrics department. After all, you want your website to be succesful of course. Why not use the tools available to the fullest, so you can make sure you squeeze every little bit of useful information out of the data availble.

Again, here’s the link to the guide.

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Google Analytics Premium comes to Europe

google_analytics_premium_comes_to_europeGoogle Analytics Premium will be making its way to Europe. The first countries where Google Analytics premium will be available from authorized resellers are France, Germany and Spain.

Google Analytics Premium features all functionality from the standard Google Analytics, however there are some extras involved. These include dedicated support from a reseller, service guarantees and more data processing power. All of this is meant to help bigger companies get the most from their Analytics data. No extra fees are involved in the process: Google Analytics Premium is based on a flat fee.

The video below explains the service in detail:

The resellers involved in the European rollout of the service are fifty-five, Trakken, e-Wolff, WATT, Webanalytics.es & Metriplica.

More information can be found on the Google Analytics blog here.

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