Tag: google

Gmail action buttons: making email more interactive

Gmail action buttons are here! The post on the official Gmail blog notes that people use email to get things done a lot. The new Gmail action buttons will help in planning events and handling other to-do’s more easily.

An example below of an event, where the receiver has the option to select Yes, Maybe or No right from the inbox, without having to open the email. This makes using email a lot more efficient!

gmail_action_buttons_inbox_event

Another example is having a flight confirmation email in the inbox. The important information will be displayed on top of the email. You get the ability to check-in, again without opening the email:

gmail_action_buttons_flight_checkin_option

This gives marketers a huge opportunity for email marketing. Gmail action buttons now mean that marketers don’t have to worry too much about the design of a CTA button, or if people will know what action to take on an email. For Gmail subscribers, life will get easier. But for marketers communication with those Gmail subscribers it will open up possibilities yet unseen in the world of email marketing.

To see the how and what of the Gmail action buttons, head over to the Google Developers page here: Schemas in Gmail.

The announcement of the new feature was made at the Google I/O event recently. Here’s a video of the announcement:

If implemented correctly, marketers should be able to see a lift in engagement from Gmail subscribers. The reason for this is that they don’t need to open the email anymore to understand what action is expected from them. This means they will spend less time handling email, which in turn makes it more fun for the subscribers to go through their email. Open rates may drop because of this new feauture, but then again: open rates are just a small factor in the success of an email campaign, right?

As a marketer you’re expecting your subscribers to take action, regardless of what that action is. I can’t wait to see real life examples from marketers implementing the new Gmail action buttons: I’m curious as to what they’ll do with it.

Source:

Official Gmail blog

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Hangouts now available in Gmail, seamless experience

Hangouts in Gmail is rolling out as optional choice for Gmail users now. You can switch from chat to Hangouts, and it will give you a consistent way across Google services to communicate in real-time with others.

For example, you can start one of your Gmail Hangouts on your phone, and resume in the Gmail interface later when you’re ready for it.

gmail_hangouts

Here’s a video of Hangouts, titled: Conversations that last, with the people you love

In Gmail, when you click ‘try it out’ next to the chatlist, you can switch to Hangouts. Profile photos will be shown by order of most recent conversation. Hangouts becomes available in the following ways:

Gmail, Google+, Android phones and tablets, iPhone, iPad and iPod Touch and as a Windows, Mac or Linux desktop application using the Chrome extension.

More info can be found on the Google Support pages regarding Gmail Hangouts here.

A quote from the recent Google+ update regarding the new Google+, Stream and Hangouts:

Consider: 190 million people are now active in the Google+ stream, and 390 million are active across Google (+1’ing apps in Google Play, making video calls in Gmail, sharing videos from YouTube…). It’s a community of artists and astronauts and computer scientists and quilters — and it’s awesome. But we’ve only just begun.

On using many different devices:

These days people increasingly move between devices. So to build software that builds real relationships, you need a simple and beautiful experience across mobile and desktop. We’ve worked hard to make our phone and tablet apps intimate and immersive — today we’re just improving them further and adapting their design for the web, including:

  • A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation.

  • Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.

  • Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few.

See the Google+ announcement here.

Source: the Gmail blog

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Google Analytics Guide: a periodic table

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types involved are product, metrics, reports and features.

For those of you who have already been using the service for a while, this Google Analytics guide will be a nice wake up call. You might not use all features, metrics or reports that are available. With that, you could miss out on valuable data from visitors or clients on your website. If you have had the opportunity to use Google Analytics Premium, you should already be able to get the most out of it. However, a fresh reminder of things never hurts, right?

Also, any conversion measuring / boosting features like advanced segments, attribution modeling as well as content experiments will help in making data work for you. Next to that, the new Universal Analytics will broaden your horizon. It will help in tracking beyond your regular website, as well as defining custom dimensions and metrics.

Here’s the table:

google_analytics_guide_periodic_table

The Google Analytics guide is very useful for those of you who already use the tracking service, but don’t yet use it to its fullest potential. The full Google Analytics guide contains a description below the periodic table of every aspect. Things like bounce rate, intelligence events and demographics are described.

The printable PDF is definitely recommended as a download and printout: just in case you were forgetting something setting up your new Google Analytics account, or simply want to learn about more aspects of Google Analytics. Once you understand its true power, Google Analytics will deliver all the necessary key performance indicators in the metrics department. After all, you want your website to be succesful of course. Why not use the tools available to the fullest, so you can make sure you squeeze every little bit of useful information out of the data availble.

Again, here’s the link to the guide.

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Google Analytics Premium comes to Europe

google_analytics_premium_comes_to_europeGoogle Analytics Premium will be making its way to Europe. The first countries where Google Analytics premium will be available from authorized resellers are France, Germany and Spain.

Google Analytics Premium features all functionality from the standard Google Analytics, however there are some extras involved. These include dedicated support from a reseller, service guarantees and more data processing power. All of this is meant to help bigger companies get the most from their Analytics data. No extra fees are involved in the process: Google Analytics Premium is based on a flat fee.

The video below explains the service in detail:

The resellers involved in the European rollout of the service are fifty-five, Trakken, e-Wolff, WATT, Webanalytics.es & Metriplica.

More information can be found on the Google Analytics blog here.

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SEO landing page tips: 10 tips for intent to content

seo landing page tipsSearch Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.

Grant calls it CRED, which is a content engagement scenario involving the following:

  • Connect with intent: Offering a user what they expect.
  • Resolve (initial) user query: Answering their initial query.
  • Engage the user: Sending user signals to search engines.
  • Drive further user engagement (if necessary): Additional signals to both users and search engines.

A summary of the ten tips contained in the seo landing page tips article:

1. Are the primary headlines aligned with intent?
2. Are you matching content type with query intent?
3. Can users perform a quick scan above the fold to answer who, what, and why?
4. Is it obvious what they should do next?
5. Are there on-page modification options? (based on query modification)
6. Are ‘next clicks’ consistent?
7. Can they share what they’ve found?
8. Ultimately, can users find the banana?
9. Have you segmented traffic by topics?
10. Are you tracking first click queries for optimized pages?

The above tips are contained in the segments connecting, resolving, engaging, driving and measurement. Be sure to read the full article on SEW here, the tips contain clear examples and descriptions. Definitely worth a read!

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