Return Path has posted an infographic on their blog, stating that most opens happen on mobile nowadays.
The infographic further details how opens are divided by platform and country, as well as the fact that people like to shop with their mobile devices. This does however happen at home: not on the go as you would expect with a mobile device.
Other findings include the fact that email has twice the conversion rate than search, and even eight times higher than social as a source.
When it comes to differences between mobile platforms, Return Path notes that Apple is in the lead with 85% (59% for iPhone, 26% for iPad) with Android at 14%. The findings were based on nearly 1,8 billion data points from April 2012 through October 2012.
See the blog post here, and the full size infographic on the Return Path website here.
Return Path is expanding their anti-phishing solution via an agreement with Symantec. The agreement includes the use of Symantec’s Trusted Domain List data feed in the authentication and filtering logic used by Return Path’s anti-phishing service.
The Trusted Domain List data feed is based on active SSL Certificates, and by using this service in the analysis of email traffic Return Path is able to make the journey to find separate sources of fraudulent email more efficient.
One result of implementig the Trusted Domain List is that Return Path has significantly reduced its phishing false positive rate, speeding up the identification of true fraudulent and malicious websites.
A quote from the post:
“Protecting people and information online is core to Symantec’s mission,” said Fran Rosch, Vice President Identity and Authentication Services, Symantec. “Our partnership with Return Path extends their innovative email anti-phishing solutions with our SSL authentication to protect businesses, their brands and improve operational efficiencies.”
Read the full release on the Return Path website here.
Return Path has announced their new brand intelligence product called Email Brand Monitor yesterday. The Email Brand Monitor product is meant to preserve customer trust in a company’s email communications, and to combat phishing attempts disguised as outbound email from that company.
The Email Brand Monitor solution is meant to combine data from SPF, DKIM and DMARC related intelligence and provide insight into a company’s email authentication practices and potential email server configuration problems.
Next to that, the service also provides insight into attempts to spoof your brand domains in people’s inboxes for malicious purposes: the product page notes that Return Path gathers intelligence from over two billion inboxes to provide this insight.
Key features included in Email Brand Monitor:
- Web-based management console
- DMARC support
- Automatic mail stream categorization
- Cloud-based service
- Easy upgrade to Domain Protect
A quote from the press release:
“The equity of a brand is paramount in the email channel, as consumers are bombarded every day with illegitimate emails and phishing scams. It only takes one illegitimate email for a brand to suffer real reputational and monetary damage,” said Matt Blumberg, CEO of Return Path. “Email Brand Monitor uses Return Path’s wide stream of reports from internet service providers (ISPs) to monitor significantly more email than any other anti-phishing product on the market and provide companies with broad visibility into email activity, both legitimate and fraudulent.”
This product will give brands that have trouble with spoofing and phishing (like banks, insurance companies and the like) the option to have insight and act upon the information provided by the monitoring of all these millions of inboxes.
See the full press release on the Return Path blog here, and the Email Brand Monitor product page here.
Return Path, the email marketing certification and reputation monitoring company, has launched a new ISPs anti-phishing program together with a group of large companies in the industry.
Those companies include AOL, Libero, Microsoft, Yahoo!, UOL and Synacor. The new program was announced during the M3AAWG (Messaging/Malware/Mobile Anti-Abuse Working Group) 25th general meeting.
The purpose of the new anti-phising program is to accelerate the adoption of the DMARC email authentication standard. Read more
If you’re having some deliverability issues, you are probably not alone. Email deliverability rate has dropped in the second half of 2011 according to Return Path. Calling it inbox placement rate, the percentage of IPR has dropped from an average of 80% (one in five has gone missing) to an average of 76,5% globally. This means almost one in four emails that has been sent has not been reported as delivered.
One of the key reasons of the dropping deliverability rates has been the fact that ISPs are putting more weight behind reputation metrics and enforcing strict rules.
Here’s a chart with all the global regions and their respective deliverability rates:
It shows that inbox placement rates are highest in North America and Europe, Middle East and Africa while Asia Pacific and Central & Latin America sees the lowest inbox placement rates.
With general email spam dropping a lot lately (from 300 billion to 30 billion daily), it seems that crowded inboxes due to commercial/spam messages are becoming a thing of the past. Have ISPs and webmail providers like Gmail, Hotmail and Yahoo tightened their spam filters too much?
Have you seen a decline in your delivery rate? More people asking where the newsletter is you normally send? Or as an end user of for instance Gmail or Hotmail, have you noticed more messages ending up in the spam folder, even when they weren’t spam?
It seems too much of a coincidence (I don’t believe in coincidence, but in this case…) that Gmail has posted an article on their official blog detailing the reasons why messages have ended up in your spam folder.
Just over a month ago, Gmail has tightened their spam filters, with quite some messages not reaching the inbox anymore as a result, another post on Return Path’s blog tells.